IMMERSIVE FASHION - Runway Presentation x Popup Shop
When: January // February 2015
Location: The Hole, Bowery, NYC
Quick Recap: A series of immersive events to promote the emerging contemporary streetwear label Control Sector. This was strategically aligned to lead up to Control Sector’s New York Fashion Week Runway Presentation for Fall/Winter 2015 “Portable Empire” collection.
Client Objective: To explore the cross section where technology, fashion, and interactive marketing combine. The result was to produce unique interactive runway presentation in the premier Bowery art space in NoHo to showcase last season.
Differentiating Factors: Identified a unique art space with adjacent storefront to host a multi-day popup retail space and runway presentation all in one location.
We created a synergy of fashion, retail, technology, street art, and music. This included the following elements…
- Video Projections
- Custom Music Production
- 'Open Air' Photo Activation by Fotofwd
- Featuring Sponsors: Adidas Originals, Lucky Selectism
- Models: Shaun Ross, Josh Gordon (NFL Wide Receiver)
All proceeds benefited the Jam Master Jay Foundation for Music, providing a conscious shopping experience. Our PR support amplified brand awareness amongst national press outlets such as Fashion Times and Racked NY.
Testimonial: “Flavor was vitally important in the ideation and production of our unique experience. The incorporation of technology and art with our brand created a fully immersive experience. Additionally, their PR support was targeted and got us featured in the right publications that amplified our brand creating the results we wanted.” - Luke Deeniham, Design Director at Control Sector